Market & Strategy Advisory

Based in Ho Chi Minh City, MAIN FLOW helps businesses and institutions understand Vietnam’s business environment, assess commercial opportunities and develop partnerships.

Our team brings more than 15 years of experience across business operations in Vietnam, real estate and private market investments, including practical work in Vietnam’s financial and technology sectors. Strong ties to the European financial centres of Frankfurt and Zurich connect our local experience with international expertise.

How we support our partners

• Market insight: understanding local business practices, sector developments and the commercial conditions affecting a proposed project.
• Commercial strategy: assessing business models, operational requirements and potential partnerships to establish priorities and practical next steps.
• Partnership development: identifying relevant business contacts, aligning objectives and helping partners establish workable relationships.
• Financial market insight: drawing on experience in public and private equity investments, fintech, liquidity and settlement to assess funding and transaction arrangements and their implications for business operations.

We work with international organisations seeking to engage with Vietnam, alongside Vietnamese businesses and institutions developing relationships in Europe. Each engagement centres on a concrete commercial question and the knowledge, relationships and preparation needed to move it forward.