MAIN FLOW

Brand Assets

Core visual references for MAIN FLOW. Use these assets consistently so the brand remains clear, restrained and recognisable across public materials. Always write the brand name as MAIN FLOW, in two words.

MAIN FLOW Logo

The bridge and river are the core MAIN FLOW mark.

MAIN FLOW logo: a bridge over flowing river bands within a blue circle

Bridge and river mark

MAIN FLOW Blue · #2F5F85

PNG · 963 × 963 px
Transparent background

Original: 1254 × 1254 px, white background.

Brand Colours

Blue and white form the identity. Blue-grey is reserved for supporting surfaces.

MAIN FLOW Blue

#2F5F85

Brand, headings and buttons

White

#FFFFFF

Primary canvas

Blue-grey

#F2F6F9

Supporting surfaces

Typography

Jost for brand lettering and headings. Source Sans 3 for clear, consistent communication across languages.

Supporting Typeface

English · Deutsch · Tiếng Việt

Founded and anchored in Ho Chi Minh City, MAIN FLOW combines local roots and extensive experience in Vietnam with international connections across finance, trade and technology.

ÄÖÜ äöü ß · Nguyễn · Đặng · Trần · € $ ₫

Source Sans 3

Body text, navigation and multilingual content

Regular · 400   /   Semibold · 600

Paul D. Hunt · Adobe (opens in a new tab)

Technical specifications
Brand CSS family
"Jost", "Source Sans 3", sans-serif
Brand weight
500
Font file
Variable TrueType · upright
Supporting CSS family
"Source Sans 3", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif
Body and navigation weights
400 / 600
Web font files
Variable WOFF2 · upright and italic

Both typefaces are self-hosted on this website, with zero added letter spacing. MAIN FLOW’s choice of Jost is inspired by Frankfurt’s design heritage.

Keep the copyright and licence notices with any font files you share.